In the B2B marketing space, targeted email outreach remains one of the most effective ways to connect with potential clients, nurture leads, and drive conversions. 

Unlike generic email campaigns, targeted outreach focuses on creating highly personalised messages tailored to the specific needs, preferences, and pain points of your audience. This approach not only boosts engagement rates but also builds trust and strengthens business relationships.

Choosing the right agency to handle your email outreach can be a game-changer for your business. With so many options available, partnering with an agency that understands the nuances of B2B communication is key. 

This article highlights some of the best B2B marketing agencies specialising in targeted email outreach, offering insights into their unique strengths and what sets them apart in this competitive space.

Whether you’re looking to scale your email efforts, improve ROI, or break into new markets, these agencies can help you achieve your goals. 

What to Look for in a B2B Email Outreach Agency (Expanded)

Selecting the right B2B email outreach agency is critical to achieving meaningful results from your campaigns. Let's run through a few key factors to keep in mind:

1. Customisation and Personalisation Capabilities: A great agency should excel in creating personalised email campaigns. This means tailoring messages to individual recipients, addressing their specific needs, and using insights such as past interactions, industry trends, or frustrations to make the outreach relevant and engaging.
2. Audience Segmentation Expertise: Effective email outreach starts with precise audience targeting. Look for agencies that use advanced segmentation strategies to categorise leads based on criteria like industry, job role, company size, and behaviour, ensuring your emails reach the right people at the right time.
3. Proven Track Record with B2B Clients: Experience matters. Agencies with a history of successful B2B email campaigns will better understand the unique challenges and expectations of your industry, making them well-equipped to deliver measurable results.
4. Integration with CRM and Automation Tools: Seamless integration with platforms like HubSpot, Salesforce, or Mailchimp is essential for streamlining email workflows, tracking performance, and enhancing overall campaign efficiency.
5. Focus on Compliance with Data Privacy Laws: Email marketing compliance is non-negotiable. Ensure the agency adheres to regulations like GDPR, CAN-SPAM, and CCPA to protect your business from fines and reputational damage.
6. Clear Reporting and Analytics: Transparency is key. A reliable agency should provide detailed reports on metrics like open rates, click-through rates, and conversions, giving you actionable insights to refine your strategy.

The Best B2B Email Marketing Agencies for Targeted Email Outreach

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B2B-AI 

B2B-AI is a B2B email marketing agency that takes charge of your email marketing campaigns. We automate your cold email outreach with personalised messaging designed to generate leads and improve your in-bounds. 

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We design and optimise your email infrastructure to automate outreach across LinkedIn and email services, enabling consistent, high-quality engagement with potential clients and key decision-makers through impactful and targeted messaging.

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Automatic triggers are set to reach out to prospects as soon as they start viewing your service or solution. The trigger campaigns monitor key actions and reach out precisely at the perfect moment, allowing for a high-conversion rate. 

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With industry-leading tools, we create an efficient outreach process specifically designed for your business. We use our integration expertise to set up these solutions, keeping communication with potential clients seamless, personalised, and impactful. 

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We use AI to personalise messaging at scale - allowing us to get the most out of outreach without compromising messaging quality. Whether you need it for sales, lead generation, customer onboarding, event signups, or anything else, our solution can do wonders for your B2B email marketing campaigns. 

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Primary Services: 

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• B2B Email Marketing Strategy
• B2B Email Marketing Outreach 
• Automated LinkedIn Outreach 
• Trigger Campaigns
• Email Marketing Copy
• Audience Segmentation 
• Reporting & Analytics 

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B2B-AI Pricing Structure

We divide our pricing structure into two tiers:

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• Business Plan (£750 per month per LinkedIn account): Best for startups and small medium businesses. The plan includes LinkedIn sequence, hyper personalised copy, crafting lead magnets, AI prospecting and actionable insights. 
• Enterprise (Custom Pricing): This plan is best for global enterprises and businesses looking to scale quickly. This plan includes everything in the business plan plus scale strategies, unlimited sequences, custom Clay builds, and dedicated account management. 

Ironpaper 

Ironpaper specialises in B2B email marketing, focusing on creating personalised and strategic campaigns that nurture buyer engagement throughout the sales cycle. By understanding the unique motivations of business decision-makers, Ironpaper designs email initiatives that effectively guide leads toward becoming informed and sales-ready prospects. 

Their approach emphasises the importance of delivering timely, targeted, and relevant communications, ensuring that each message resonates with the recipient's specific needs and stage in the buyer's journey.

Recognising the complexities of B2B transactions, Ironpaper integrates email marketing with broader digital strategies to enhance lead generation and demand creation for your business. They employ marketing automation and lead management techniques to streamline processes, allowing for more efficient tracking and nurturing of leads. 

Ironpaper’s comprehensive methodology not only shortens sales cycles but also increases the likelihood of converting leads into valuable sales opportunities.

Primary Services:

• Personalised B2B email campaigns
• Lead generation and nurturing
• Marketing automation integration
• Demand generation strategies
• Sales cycle optimisation
• Lead management and tracking
• Buyer engagement enhancement

Ironpaper Pricing Structure

For information on Ironpaper’s pricing, you’ll have to request a proposal covering the scope of your needs. 

Sagefrog

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Sagefrog specialises in full-scale B2B email marketing services, focusing on converting prospects into purchasers and first-time buyers into loyal customers. The approach encompasses buyer persona research, list development, email verification, and the creation of compelling copy and design. 

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Sagefrog strategically uses A/B testing, reporting, automation, and optimisation to ensure each email campaign resonates with the target audience, effectively promoting products, services, and brand messages.

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With proven experience in B2B email marketing strategies, Sagefrog offers a range of services, including promotional emails, newsletters, drip campaigns, and lead nurturing initiatives. 

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These promotional emails are designed to spotlight products and services, make special announcements, and share new content, serving as an effective means to connect with leads and endorse the brand. 

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Newsletters provide regular updates and activities, while drip campaigns deliver a series of strategic emails to targeted audiences based on their interactions. Lead nurturing efforts focus on reinforcing relationships with prospects who may not be ready to buy immediately, positioning the brand as an industry thought leader and trusted reference.

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Primary Services:

• Buyer persona research
• Email list development and verification
• Copywriting and design for emails
• Strategic A/B testing
• Reporting and analytics
• Email automation and optimisation
• Promotional email campaigns
• Newsletters
• Drip campaigns
• Lead nurturing programs

Sagefrog’s Pricing Structure 

Sagefrog offers four pricing options, B2B branding Starting at £8,000, retainers starting at $3,960, SEO starting at $2,000, and website packages starting at £8,000. 

SalesHive

SalesHive specialises in B2B email marketing, focusing on crafting personalised and strategic campaigns that engage target buyers and generate high-quality meetings where you can effectively sell to clients. 

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Using proprietary technology, they test messaging, improve campaign performance, and ensure emails reach your prospects' inboxes rather than spam folders. SalesHive’s approach includes managing objections and coordinating meetings, allowing clients to concentrate on closing deals while SalesHive handles outreach and logistics.

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Recognising the challenges of standing out in today's crowded B2B landscape, SalesHive employs AI-driven personalisation through their eMod tool, which automatically researches prospects and customises email templates to resonate with each recipient. 

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This strategy leads to increased engagement, improved deliverability, and a stronger brand reputation. Their services encompass domain warming, contact list building and validation, variable testing, and meeting setting, all designed to optimise campaign performance and results.

Primary Services:

• AI-powered email personalisation
• Domain setup and warming
• Custom contact list building and validation
• Multi-variate testing of email components
• Meeting setting and scaling
• Objection handling and response management
• Real-time reporting and analytics
• CRM integration via Zapier
• Deliverability testing and optimisation

SalesHive’s Pricing Structure

SalesHive offers B2B email marketing services via Growth package, priced at $8,000 per month on a month-to-month basis.

SeeResponse

SeeResponse is a full-service B2B email marketing agency that leverages email as a strategic growth tool for clients. 

They collaborate closely with in-house teams to harness combined strengths, fostering innovation and sustained growth. The B2B email agency’s services include planning, building, and executing various email campaigns, including newsletters, product promotions, and transactional emails. 

By focusing on segmentation, personalisation, and advanced targeting, SeeResponse turns your email marketing campaigns into a revenue-generating channel for businesses.

Recognised as a market leader in email marketing, SeeResponse emphasises transparency, open communication, and continuous improvement. Their offerings include strategy development, automation, fulfilment, and reporting, along with comprehensive training and support to empower your teams

Staying abreast of industry trends, consumer behaviours, and emerging technologies, SeeResponse crafts scalable email campaigns that drive meaningful engagement and conversions for your business. 

Primary Services:

• Email marketing strategy development
• Campaign planning and execution
• Marketing automation implementation
• Audience segmentation and targeting
• Personalised email content creation
• Performance tracking and reporting
• Email deliverability optimisation
• Compliance with data privacy regulations
• Training and support for client teams

SeeResponse’s Pricing Structure 

For information on SeeResponse’s B2B email marketing price, you’ll need to book a consultation with one of their team members. 

WebFX

WebFX is a full-service digital marketing agency specialising in B2B email marketing. With over 28 years of experience, they offer comprehensive services that include strategy development, copywriting, custom email design, and performance analysis. This approach focuses on creating personalised and data-driven email campaigns that engage and convert your business audience.

With advanced tools like MarketingCloudFX, WebFX provides you with real-time insights into campaign performance, giving you clear insight into how your email marketing investment is working out. Their services are designed to enhance lead generation, nurture prospects, and drive revenue growth for B2B companies. 

By integrating email marketing with other digital strategies, WebFX ensures a cohesive approach to reaching and engaging target audiences.

Primary Services:

• B2B email marketing strategy development
• Custom email design and coding
• Copywriting tailored to business audiences
• Audience segmentation and targeting
• Marketing automation implementation
• Performance tracking and analytics
• A/B testing and optimisation
• Integration with CRM systems
• Compliance with email marketing regulations

WebFX’s Pricing Structure 

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WebFX offers B2B email marketing services with pricing that varies based on the scope and specifics of each campaign. Reach out and request a quote for exact numbers. 

Market Location

Market Location is a leading UK-based B2B data solutions provider specialising in email marketing services. With over 20 years of experience in email campaign management, they send more than 15 million emails monthly on behalf of their clients. 

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Their services include email append, where they improve your existing customer datasets by matching them to their extensive UK B2B database, providing updated and additional email addresses. They also offer a fully managed email broadcast service, utilising a database of over 800,000 telephone-verified business email addresses for targeted campaigns.

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Market Location emphasises data accuracy and compliance, maintaining a 70-seat UK-based call centre that makes over 12,000 daily calls to verify and update business information. Their email marketing solutions are designed to use email as a primary lead-generation tactic, with over 85% of B2B marketing campaigns using email for this purpose. 

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They offer consultancy services to keep campaigns successful, managing the entire process from building email templates and targeting key markets to creating pre-populated landing pages and integrating leads into your CRM systems.

Primary Services:

• Email append services to enhance customer datasets
• Fully managed email broadcast campaigns
• Access to a database of over 800,000 verified business email addresses
• Data cleansing and verification through a dedicated call center
• Email campaign consultancy and management
• Integration with CRM systems
• Compliance with GDPR and PECR regulations

Market Location’s Pricing Structure 

Get in touch with one of Market Location’s team members for exact numbers regarding the B2B email marketing service pricing structure. 

Sopro

Sopro is a B2B email marketing agency that specialises in generating leads, closing deals, and driving growth for businesses. 

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They craft personalised email campaigns that engage your ideal customers, delivering high-value inquiries aligned with your overall goals. Services include writing emails, building campaigns, and continuous optimisation, with all communications appearing to come directly from the your team.

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With over a decade of experience and proprietary data from more than 22,000 campaigns, Sopro employs goal-oriented strategies that deliver results from day one. Their approach combines fully managed services with powerful software solutions to create B2B email marketing campaigns that effectively drive business growth.

Primary Services:

• Personalised B2B email campaign development
• Audience segmentation and targeting
• Lead generation and nurturing
• Email deliverability optimisation
• Multi-channel marketing integration
• Performance tracking and analytics
• Compliance with data privacy regulations

Sopro’s Pricing Structure

Sopro’s pricing is flexible, with packages starting at £3000 per month. You can use their ROI calculator to determine if investing in the service is worth it. 

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In Conclusion 

B2B email marketing is still a powerful way to generate leads, promote events, boost loyalty, generate sign ups, and more. Automating your email outreach is a great way to scale effectively while keeping messaging personal, and tailored to your target audience. 

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At B2B-AI, we spearhead your campaigns to help you get the most out of your email marketing and LinkedIn outreach strategy. With innovative AI tools and proven experience in the digital marketing space, we make B2B email marketing seamless and effective. 

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Reach out today for more information on how we can help you maximise your email marketing campaigns. 

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