The Best B2B Email Campaign Agencies 2024

According to our research, the best B2B email campaign agencies companies are:

1. B2B-AI - Best for Startups & Small to Medium-Sized B2B Businesses
2. Cognition Agency - Best for Mid-Sized & Large B2B Businesses
3. Growth Engine X - Best for Small to Medium-Sized B2B Businesses 
4. Sagefrog - Best for Large & Enterprise B2B Businesses
5. Ironpaper - Best for Medium to Large & Enterprise B2B Businesses
6. Growth Rhino - Best for Small to Medium-Sized B2B Businesses
7. SalesHive - Best for Mid-Sized to Large B2B Businesses 
8. Elevation Marketing - Best for Mid-Sized to Large B2B Businesses 
9. Digital Authority Partners - Best for Mid-Sized to Large B2B Businesses 
10. Mailmodo - Best for Business of All Sizes
11. Sopro - Best for Businesses of All Sizes

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In the competitive and always-evolving world of B2B business, email campaigns remain a powerful tool for companies to engage with their audience, foster relationships, and drive conversions. In 2023, Statista reported that there were 4.37 billion email users globally, with the number projected to grow to 4.59 billion users by the end of 2025

Today, the demand for sophisticated and effective email marketing strategies is higher than ever. To navigate this dynamic environment, partnering with top-tier B2B email campaign agencies can make all the difference. 

These agencies bring a wealth of expertise, innovative approaches, and innovative technologies to the table - helping to ensure that your email marketing efforts not only reach but resonate with your target audience. 

This article delves into the best B2B email campaign agencies in 2024, highlighting their unique strengths and the value they can add to your marketing endeavours.

Why Should I Consider B2B Email Marketing?

B2B email marketing offers a multitude of benefits that can do wonders for your business's marketing strategy. It allows for direct and personalised communication with decision-makers in other businesses - crucial for building and nurturing relationships in the B2B landscape.

Compared to other marketing channels, email marketing is relatively inexpensive, providing a high return on investment (ROI). It also offers measurable results, giving you the tools to track open rates, click-through rates, and conversions to refine your overall marketing strategy for better outcomes.

Moreover, email marketing can be highly targeted, allowing you to segment your audience and tailor your messages to specific needs and interests. With that level of customisation, you can increase engagement and the likelihood of converting prospects into clients.

Last but not least, email marketing integrates seamlessly with other marketing efforts, such as content marketing and social media campaigns, creating a cohesive and comprehensive marketing strategy that leads to an improved sales cycle.

Types of B2B Email Marketing Services 

Before we dive into the different B2B email campaign agencies, we’ll look at the various types of email marketing services out there so you have a clear understanding of what's on offer from each agency. 

• Email Automation Services: Automate routine email campaigns, such as welcome series, drip campaigns, and follow-ups, to nurture leads and engage customers over time.
• Transactional Email Services: Send triggered emails based on user actions, such as order confirmations, shipping notifications, and password resets
• Newsletter Services: Design, schedule, and distribute regular newsletters to inform subscribers about company news, product updates, and industry insights.
• Email Campaign Management: Full-service management of email campaigns, including strategy, design, content creation, list management, and performance analysis.
• List Management Services: Manage and segment email lists to create targeted and relevant communication, improving engagement and conversion rates.
• A/B Testing Services: Conduct A/B testing on subject lines, content, and design elements to optimise email performance and improve open and click-through rates.
• Personalisation Services: Utilise data and segmentation to create personalised email content that resonates with individual recipients, ultimately boosting engagement and conversion rates.
• Analytics and Reporting Services: Provide detailed insights into email performance, including open rates, click-through rates, conversions, and ROI, to inform strategy refinements and improvements.
• Template Design Services: Create visually appealing and responsive email templates that align with your brand identity and improve the overall user experience across devices.
• Compliance and Deliverability Services: Ensure emails comply with regulations such as GDPR and CAN-SPAM, and optimise deliverability to avoid spam filters and promotional tabs and reach inboxes effectively.

B2B Email Campaign Agencies in 2024 

Despite the incredible effectiveness of email marketing campaigns, not everyone has the resources or expertise to tackle it themselves.

Finding a B2B email campaign agency to spearhead your digital marketing efforts can be a huge help. So let’s dive into some of the most reputable and effective B2B email marketing agencies for 2024. 

B2B-AI

B2B-AI specialises in B2B email marketing, focusing on automated lead generation and effective B2B email campaigns to streamline client acquisition.

The agency builds robust email infrastructures that automate outreach, ensuring consistent, high-quality interactions. They tailor messages to resonate with potential clients and key decision-makers, maximising impact.

In addition, B2B-AI offers LinkedIn Automation services that deliver personalised messages at scale, effectively targeting audiences. This approach enables proactive engagement with prospects, responding promptly when they show interest in your solutions. Their trigger campaigns monitor critical actions, ensuring timely outreach.

B2B-AI utilises industry-leading tools to develop efficient outreach processes tailored to specific business needs. They specialise in integrating and configuring these solutions for seamless communication and collaboration.

From audience research and copywriting to campaign optimisation and closing deals, B2B-AI has plenty to offer for businesses looking to generate leads, traffic and opportunities through impactful email marketing. 

B2B-AI have mastered the process of automation and AI-driven content without compromising message quality or personalisation. As such, they’re a perfect option for those looking to hit growth targets and sales objectives. 

Key B2B Email Services 

• Full-Service B2B Email Campaigns 
• LinkedIn Automation 
• Automated Campaign Triggering 
• Audience Research 
• Email Verification 
• Automated Sending 
• Campaign Management & Optimisation 
• Personalised Messaging 
• Sales Outreach
• A/B Testing
• Event Promotion 
• Partnership Development 
• Lead Generation 
• Content Creation 

Success Stories 

“B2B-AI transformed our email marketing strategy, driving incredible engagement and conversions. Their automation and personalised content tailored to our needs as an influencer marketing and UGC business were game-changers. Segmentation and A/B testing led to higher open and click-through rates. We've built stronger audience relationships and significantly increased our reach.” - ttagz  

“B2B-AI helped us generate leads effectively through targeted email marketing, doing wonders for our affiliate marketing website.” - The Affiliate Monkey

B2B-AI's pricing structure

The pricing structure is divided into two tiers:

• Business Plan (£750 per month): Best for startups and small-medium businesses.
• Enterprise (Custom): Best for global enterprises.

Cognition Agency

Cognition is a B2B email marketing agency that defines itself as the first creative agency to truly embrace psychology. The B2B experts help integrate email marketing into your long-term plan and brand-building objectives. 

By combining aspects of psychology, design, and content marketing, they create visually appealing and conversion-focused email content to generate leads, create engaged customers, and secure new clients in the B2B space. 

At Cognition, they believe email marketing can be much more than just a method of promoting products and services. A team of marketing experts help you prepare a strategy that targets the right people, builds new relationships, starts sales conversions, and educates clients. 

B2B email campaigns are tracked and reporting and analytics are provided at every stage of the marketing process. The UK Diamond HubSpot partner is well-suited to help you create and automate personalised and compelling email content for your ideal target audience. 

Cognition has a single platform where B2B brands can easily create, maintain and tailor email marketing campaigns to meet objectives and hit sales targets. They utilise your data to prepare campaign strategies and grab the attention of potential clients through appealing design and relevant content. 

If your B2B brand is looking to move forward from dated personas and apply evidence-based psychology to execute a focused B2B email marketing campaign, Cognition is the agency for you. 

Key B2B Email Services

• B2B Email Marketing Strategy
• Email Marketing Automation 
• B2B Email Personalisation
• Lead Nurturing 
• Conversion Optimisation 
• Email Marketing Performance Tracking 
• Target Audience Analysis 
• Campaign Management & Refinement 
• Email Deliverability 

Success Stories 

Awards

Midlands Enterprise Awards: Most Dedicated Digital Marketing Agency, 2023 

Northern Enterprise Awards: Most Unique Scientific & Creative Marketing Company, 2023 

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Client Reviews & Testimonials 

“Cognition is helping us to drive a wholesale reappraisal of our approach to marketing, including implementing inbound marketing tactics across the global WSE network.” - Joe Speck, Wall Street English International 

“Cognition was able to very quickly identify our target market which ended up in very positive sales figures. I would highly recommend Cognition Agency to anyone looking to find a partner who is truly listening and understanding of your needs” - Henrik Sunberg, Marketing Director, Elisa 

Cognition Agency’s pricing structure 

For information on Cognition Agency’s pricing structure, you’ll need to book a consultation and request a quote. 

Growth Engine X

Founded by Eric Nowoslawski, Growth Engine X is an outbound B2B email marketing agency that builds, tests, and automates your company's cold email outbound process.

They utilise a combination of advanced email deliverability techniques, personalised outreach, and AI-driven tools to ensure emails bypass spam filters and resonate with the recipients.

The B2B email experts believe that the problem most businesses have with outbound emails is that teams build a basic ideal customer profile and use the same message across the board, thus minimising personalisation, and ultimately leading to emails that offer no value to the recipients. 

The whole idea is to use cold emails to generate leads while building the brand of your company by leveraging their databases and email infrastructure. With that, they’re able to send a relevant and informative message to your prospects and stay out of the spam folder. 

Growth Engine X manages and advises on all email processes for all clients and partners to ensure optimised inbox placement. Basically, they understand the science behind avoiding the spam folder and want to extend that knowledge to you. 

Growth Engine X leverages data to find companies that fit your perfect template of the situation past customers have been in, helping to secure and retain clients all through the process of cold emails. 

Key B2B Email Services 

• Custom & Targeted Email Campaign Creation 
• Email Deliverability/Avoiding Spam 
• Personalised Messaging 
• Prospect List Building 
• Performance Tracking 
• Data Empowered Copywriting

Success Stories 

Case Study: Instantly.ai 

Growth Engine X helped Instantly.ai leverage databases to launch eight campaigns at once with entirely different targeting, averaging around 12-15 interested prospects per day while running campaigns. 

Case Study: Secureframe 

Secureframe struggled with email delivery campaigns, seeing around 7-15% open rate as most outbound emails were landing in spam folders and the promotions tab. Via the Growth Engine X cold email structure, they achieved an average of 69.7% open rate across all campaigns with no change in messaging

Growth Engine X’s pricing structure 

For information on Growth Engine X’s pricing structure, you’ll need to reach out and request a quote.

Sagefrog

An effective email marketing strategy is crucial for B2B success, and the comprehensive B2B email marketing services on offer from SageFrog cover every aspect, from buyer persona research and list development to email verification, copywriting, design, and coding. 

Founded in 2002 and headquartered in Doylestown, Pennsylvania, Sagefrog offers a range of marketing services specifically focusing on B2B email marketing. The B2B marketing agency specialises in converting prospects into buyers and turning first-time buyers into loyal customers. 

As a comprehensive B2B email marketing agency, they thoroughly cover every aspect, utilising strategic A/B testing, detailed reporting, automation, and ongoing optimisation to achieve optimal results.

Sagefrog helps you spotlight B2B products and services, make special announcements and send new blogs and content as part of your B2B email marketing strategy. By utilising drip campaigns, newsletters, and lead nurturing.

The B2B agency’s ultimate mission is to accelerate client success through integrated marketing programs, offering both strategic and tactical marketing support tailored to the unique needs of B2B companies.

Key B2B Email Services 

• Email Strategy & Planning 
• List Building & Management 
• Email Content Creation 
• Design & Template Creation 
• Personalisation & Automation 
• Analytics & Reporting 
• Newsletters 
• Drip Campaigns
• Lead Nurturing
• A/B Testing

Success Stories 

Case Study: Core Solutions 

Core Solutions engaged Sagefrog to position itself as an industry thought leader and communicate its value to leads to move them along the buyer’s journey. Sagefrog updated Core Solutions’ website and marketing materials and created comprehensive content, digital, and event marketing campaigns.

To generate awareness and capture and nurture qualified leads, these campaigns featured tactics like LinkedIn and Google advertising, SEO and email marketing, social media marketing, public relations and thought leadership and automated HubSpot workflows. 

To reach decision-makers, Sagefrog developed various buyer personas, including those for clinical, management, and information technology, as well as corresponding buyer journeys to support marketing efforts at the awareness, consideration, and decision stages. The persona-based content featured blogs, infographics, webinars, case studies, and whitepapers.

Sagefrog’s pricing structure 

For information on Sagefrog’s pricing structure, you’ll need to book a consultation and request a quote. 

Ironpaper 

Ironpaper specialises in helping B2B enterprises optimise their email marketing strategies. They craft smart, personalised email campaigns designed to nurture deeper engagement with buyers throughout the sales cycle.

By partnering with Iron Paper, you can achieve better-informed buyers, increased sales readiness, shorter sales cycles, and more sales opportunities from leads generated through emails.

The B2B marketing agency is superb at formulating and implementing lead-generation techniques, demand-generation, Account-Based Marketing (ABM), and B2B sales campaigns using digital and inbound methodologies.

Their approach to email marketing is tailored specifically for B2B, focusing on the motivations of businesses, decision groups, and stakeholders. Unlike B2C email marketing, which targets individual consumers, their B2B email marketing strategies are more strategic, aiming to connect with professional audiences and drive business growth.

They believe email marketing can be an incredibly lucrative channel for B2B companies, and are focused on helping B2B companies improve email campaigns through optimised content based on analytics and testing. 

All in all, Ironpaper stands out as a trusted B2B digital marketing agency that partners strategically with enterprises aiming for growth. They’re guaranteed to improve your digital marketing efforts and optimise the efficiency of inbound marketing to sales strategies.

Key B2B Email Services 

• Email Campaign Strategy & Management 
• Sales Nurturing 
• Lead Generation
• Demand Generation 
• Marketing Automation 
• Lead Management 
• Contextual & Optimised Messaging 
• Cold Email Outreach 

Success Stories 

Client Reviews & Testimonials

We are finishing up our first year with Ironpaper and are very satisfied with the results, thanks to double-digit growth in overall traffic, significant increases in the number of qualified leads, and much more! - Shawn C., Marketing Manager, SPARKS GROUP

Case Study: Retarus 

Retarus, a secure, cross-industry, cloud-based communications provider, recently entered the US market to broaden its reach. 

Ironpaper significantly increased Retarus’ number of qualified, inbound leads through email message refinement, email marketing strategy, thought leadership, paid search, and social campaigns.

Ironpaper’s pricing structure 

For information on Ironpaper’s pricing structure, you’ll need to book a consultation and request a quote.

Growth Rhino 

Growth Rhino is a marketing agency that specialises in B2B email marketing. They’re experts in creating and developing tailored email campaigns designed to meet the specific needs of B2B businesses. 

Growth Rhino’s B2B email marketing services include advanced personalisation and segmentation, ensuring that emails are highly targeted and relevant to each recipient. The B2B email marketing agency utilises sophisticated targeting methods to effectively reach the right audience, and they are particularly known for their success in cold email outreach, achieving high open and click-through rates.

The growth-focused agency uses a data-driven and methodical approach to get the most out of your email marketing campaigns. Constant tracking and refinement ensure that your message resonates with your target audience, and at no point is the quality of your message ever compromised. 

Growth Rhino also identifies which marketing channels complement your email campaigns best (eg. Social, content, landing pages, ads); helping to drive conversions by up to 3x. 

By frequently reviewing a campaign’s performance to understand why they got specific results, Growth Rhino can optimise and scale B2B email marketing campaigns, standing out as a compelling B2B email campaign agency. 

Key B2B Email Services

• Email Campaign Strategy Development 
• Email Campaign Management & Refinement 
• Lead Generation 
• Targeted Messaging 
• Personalisation & Segmentation 
• Cold Email Outreach 
• Automation Services 
• Analytics & Reporting 

Success Stories 

Case Study: Ad Amplify 

AdAmplify wanted an agency to help them determine the right outbound message for their audience. The idea was to run multiple outbound campaigns and measure response rates. They needed an agency that understood how to run experiments and iterate on copy accordingly.

They used Builtwith to identify domains using eCommerce platforms like Shopify and WooCommerce. Then they enriched the companies with marketing managers, and then segmented SMBs within this dataset. Once they had the right accounts identified, they ran outreach campaigns testing out different value propositions.

The first 6 months they spent experimenting with messaging and validating the Customer Persona. The last 3 months they spent doing higher volume outbound campaigns and leveraging existing assets to drive conversion. They were able to kick over 37 leads within this timeframe.

Client Reviews & Testimonials

"We've finally got a predictable lead generation machine that can work hand-in-hand with our sales and nurturing efforts." - Ben Baker, Founder of Brandspeed 

“Growth Rhino is an outstanding resource for any company that wants to hit the ground running and build a strong foundation for prospecting. They helped us formulate multiple prospecting strategies and gave us advice on all the stages of our sales funnel. They also made us aware of new categories that we should be pursuing. They are great partners overall!" - Milad Zabihi, Founder of Peekage

Growth Rhino’s pricing structure 

For information on Growth Rhino’s pricing structure, you’ll need to book a call and request a quote.

SalesHive

SalesHive is a B2B email marketing and lead generation agency with a team of professional sales strategists and email deliverability engineers who work together to spearhead cold email marketing campaigns. 

SalesHive’s old email marketing service is designed to stand out against the noise and generate high-quality content that resonates with your target market. The agency uses proprietary technology to test messaging, boost performance, and deliver emails directly to potential clients’ inboxes instead of the spam folder. 

SalesHive even goes so far as to handle any objections and coordinate meetings with your team to keep everyone on the same page. 

They perform custom research from major databases and validate email addresses, test thousands of emails automatically, and optimise campaign performances and results with a specialised understanding of B2B businesses. 

The cold email marketing agency’s services include setting up and authenticating secondary email domains, researching custom lists from data providers, defining test variables, and coordinating the full email marketing schedule. 

With an AI-driven platform and years of experience in B2B email marketing, Sales Hive are a great option for businesses looking to reach new heights. 

Key B2B Email Services 

• Email Validation 
• Email Deliverability Optimisation 
• Advanced Reporting and Analytics 
• Data Management 
• AI-Driven A/B Testing 
• Email Domain Warming Up
• Defining Test Variables 
• Meeting Setting and Scaling 

Success Stories 

Case Study: The Second Shift 

The Second Shift was looking to scale outreach and increase the number of quality sales meetings, break through into a variety of industries, and sign new businesses. They had concerns regarding conversions and email outreach strategy. 

As a solution, SalesHive built a Total Addressable Market of Tech and Media Companies with varying employee and revenue sizes, with a focus on HR/Recruiting/Staffing departments. They then created a Sales Development Playbook that included buyer roles, copy, strategy, and best tactics.

Finally, they created two campaigns to start and split up by employee and revenue size, while adding different verticals as time went on. An additional campaign was then added during the COVID-19 pandemic to capitalise on industries still hiring. 

Client Reviews & Testimonials

“SalesHive has been an integral component of our sales strategy. Their flexibility in meeting the needs of a rapidly evolving startup has been most impressive, from driving increased ROI to conferences and expos we’re attending to self-hosted events and standard day-to-day intro calls and demos. We consider our SalesHive reps a part of the Bid Ops team and recognize the immense value they bring to our organisation.” - Evan Godwin, Head of Marketing, Bid Ops

SalesHive’s pricing structure 

SalesHive’s pricing structure can be divided into three tiers: 

• Starter ($6000 per month): For businesses who need more sales meetings but don’t want to do cold calling.
• Growth ($8000 per month): For established businesses who want a true multichannel outbound program.
• Crush ($ 12,500 per month): For businesses who need a fully built sales development program with multiple SDRs.

Elevation Marketing 

Elevation Marketing is a B2B email marketing services agency focused on helping your brand deliver the right message to the right audience at the perfect time for maximum impact. Based in Arizona, they’re skilled at creating strategic marketing solutions tailored to your unique needs. 

The B2B email specialists have a proven track record of revamping email design, email marketing strategies, drip campaigns, segmentation, and more. They provide services such as email funnel development, email list building and maintenance, email campaign setup and deployment, automation, integrations, and more. 

Elevation Marketing believes in crafting messages that resonate with your target audience and turn general B2B prospects into qualified sales leads and a measurable return on your investment. 

By utilising advanced segmentation techniques and continuous A/B testing, the email marketing agency can ensure that each email campaign is effective and aligned with your marketing goals. 

Overall. Elevation Marketing's approach to email marketing is to integrate it seamlessly with other marketing efforts to maximise reach and impact. A great choice for all types of B2B businesses who need to establish themselves in a new market. 

Key B2B Email Services

• Full-Service Email Campaign Management
• Strategic Planning and Assessment
• Building B2B Email Marketing Databases
• B2B Email Design and Template Creation
• Email Message Writing
• Email Deployment and Management
• Email List Maintenance
• eCommerce Campaigns
• Triggered Email Campaigns
• Reengagement Campaigns
• Drip Campaigns

Success Stories 

Case Study: JCB 

JCB, the world’s third-largest construction equipment brand and relative newcomer to the American market was looking to establish itself in the n the U.S. agriculture industry. JCB needed to improve its brand recognition to stand out in the saturated marketplace and attract qualified leads.

Elevation Marketing used targeted marketing to build relationships with dealers, increase brand awareness, and boost sales. The marketing campaign distributed timely and relevant messaging to local dealers through a series of outbound marketing strategies (targeted email marketing messaging, etc.) 

Elevation Marketing managed to generate 2968 qualified leads in less than three months through targeted and personalised digital marketing. 

Elevation Marketing’s pricing structure

For information on Elevation Marketing’s pricing structure, you’ll need to request a quote via the website. 

Digital Authority Partners

Digital Authority Partners is a B2B email marketing agency that uses strategic and targeted emails as a powerful tool for business growth. They describe themselves as an elite B2B email marketing agency that does more than just send emails; they turn every email into an opportunity for profit. 

The B2B marketing agency’s goal is to help you not only reach inboxes but to captivate your target audience with messages that resonate, ultimately converting leads into loyal customers. 

Digital Authority Partners coordinate your full B2B email marketing campaign while functioning as an extension of your team. They make sure every campaign is sent, received, opened, and acted upon. 

They’ll also keep you in the loop at all times with ongoing campaign analysis, strategy refinement, and expert execution to keep you aligned with existing trends and email marketing strategies. 

They believe email marketing is a blend of precision, strategic thinking, and creativity, and are committed to delivering value and solutions to businesses, whether that be in lead generation, engagement, or conversion. 

As leaders in the B2B marketing world, Digital Authority Partners could be of great help to B2B businesses hoping to take their email marketing to the next level.

Key B2B Email Services 

• Full B2B Email Audits
• Email Marketing Strategy 
• Ongoing Campaign Analysis & Optimisation 
• A/B Testing 
• Data Analysis and Reporting 
• List Segmentation & Targeting 
• Automated Email Funnels 
• Enterprise Email Solutions 

Success Stories 

Case Study: Bella+Canvas (Wholesale)

Bella+Canvas, a wholesale apparel provider based in Los Angeles, initially approached Digital Authority Partners to address their declining organic search traffic. As their partnership progressed, Bella+Canvas sought additional marketing support, which expanded to include the management of their email marketing, paid search, and paid social campaigns.

Digital Authority Partners then conducted an email marketing audit, strategy, and training for the email marketing & design teams to improve email deliverability, open rates, click-through rates, and conversion.

Digital Authority Partners helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing, with a 212% increase in sales generated from email marketing. 

Digital Authority Partner’s pricing structure 

For information on Digital Authority Partner’s pricing structure, you’ll need to book a free consultation and request a quote. 

Brick Marketing

Brick Marketing, a B2B specialist agency, offers a range of features for email marketing campaigns, focusing on personalised email newsletter marketing that integrates well with their comprehensive digital marketing services.

They use a data-driven approach to ensure that campaigns align with your business goals and target audiences.

The digital marketing agency's email marketing service emphasises segmentation and personalisation to deliver relevant content to different customer segments, thereby improving engagement and conversion rates.

Automation is another key component of their strategy, enabling the efficient handling of various customer journeys through automated workflows - ultimately helping you save time and boost productivity with no sacrifice in quality.

This includes sending targeted emails based on customer behaviour and predefined triggers. Brick Marketing also provides detailed analytics to track the performance of email campaigns, helping your B2B business optimise its strategies based on data insights.

That's not all though. They also ensure that your email designs are mobile-responsive, recognising the importance of accessibility across different devices as you look to expand your reach.

Brick Marketing integrates email marketing efforts with other digital marketing services such as SEO, content marketing, and social media management to create a cohesive strategy that supports overall business growth​ and helps you hit your targets.

Key B2B Email Services 

• Email Newsletter Audits 
• Email Newsletter Strategy 
• Email Marketing Implementation 
• Campaign Measuring & Tracking 
• Conversion Optimisation 
• Email Design and Branding 
• Audience Segmentation 
• A/B Testing 
• Integration with Other Marketing Channels 

Success Stories 

Client Reviews & Testimonials

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“I didn’t realise how much we were missing from not having an online presence until I started working with the digital marketing firm Brick Marketing. The Brick Marketing team took the time to guide us through the digital marketing process and bring our company into the online world. We’ve seen unbelievable success with our new website and owe much of our online lead generation to Brick Marketing’s efforts” - George Athanasiadis, CEO, Somerset Industries 

Brick Marketing's pricing structure

For information on Brick Marketing's pricing structure, you’ll need to book an appointment and request a quote.

Mailmodo

Mailmodo is an email marketing platform and agency that stands out by using AMP technology to create interactive emails. This means that recipients can engage directly within the email itself, doing things like filling out forms, booking meetings, or completing surveys, all without leaving their inboxes. 

For B2B email marketing, this is a game-changer. It makes it easier to capture leads and get responses quickly, which is crucial for businesses looking to streamline their processes. 

Mailmodo also offers robust email automation and personalisation tools, helping you to send targeted, relevant content to their prospects and clients. Additionally, the platform provides in-depth analytics, allowing you to track the performance of your campaigns and make data-driven decisions to optimise your strategies. 

While mainly a B2B email marketing platform, Mailmodo offers plenty of agency support with dedicated assistance for platform migration, email deliverability, and integrations. You can also explore practical guides and free courses to help you speed up your B2B email marketing efforts. 

Overall, Mailmodo simplifies the process of creating engaging, high-performing email campaigns that drive better results for your B2B marketing efforts.

Key B2B Email Services 

• Interactive Emails 
• Email Automation 
• Personalisation and Segmentation 
• Drag & Drop Templates and Design Features 
• Data & Analytics 
• Integrations 
• Email Deliverability/Avoiding Spam

Success Stories 

Client Reviews & Testimonials

“Mailmodo is a no-brainer for fast-growing businesses.”- Rose Wang, Bluesky PBLLC 

“The games and cart widgets directly impacted conversions. Our revenue has grown 70% since Mailmodo”- Vineet Khare, Bella Vita 

Mailmodo’s pricing structure 

Mailmodo’s pricing structure is divided into three tiers, and depends on the amount of contacts:

• Lite (Starts at $49 per month for 2.5K contacts): Only includes basic emailing features and AI content creation.
• Pro (Starts at $99 per month for 2.5K contacts): Includes all advanced features but does not include data exporting. 
• Max (Starts at $199 per month for 2.5K contacts): Includes all available features and dedicated agency support.

Sopro

Sopro specialises in B2B lead generation through multi-channel outreach, focusing primarily on email marketing. Their services help businesses initiate conversations with clients within their target audience, allowing the businesses focus to shift from finding deals, to closing them. 

Sopro provides each client with outreach campaigns tailored to their specific needs. By leveraging cutting-edge technology, compliance-driven practices and a team of over 300 specialists, Sopro ensures that their clients receive high-quality leads. 

Central to Sopro’s offerings is a live portal that grants clients 24/7 access to real-time capiant statistics, detailed audience insights, and robust compliance tools. This ensures that their clients can continuously monitor and optimise campaigns. 

Sopro’s data-driven strategy and personalised outreach allow businesses to reach potential customers who are more likely to be interested in their product or services without the hassle of time-consuming, low yield traditional methods of lead generation. This method increases both conversions and ROI.

Key B2B Email Services

• Prospect Sourcing and Verification
• Personalised Email Campaigns
• Live Campaign Dashboard
• Audience Insights
• Campaign Reports
• Campaign Inbox

Success Stories 

Awards

UK Business Tech Award: Best Use of Data, 2023

Performance Marketing Awards: Best Performance Marketing, 2023

Client Reviews & Testimonials 

“Since engaging with Sopro we closed our deals in the space of six weeks. We actually closed the first deal with the first week of dealing with Sopro. So that went from a lead generated to a signed customer in the space of three weeks.” - Tom Newham, Managing Director, On IT

“There was a huge amount of work involved in driving lead generation, and we quickly realised that we needed a level of expertise and that’s where Sopro fit in.” - Alan Byrne, Commercial Director for Mid-Market, Coface

Cognition Agency’s pricing structure 

Sopro offers flexible pricing options tailored to client needs. Check out their website to find out more. 

Emerging Trends in B2B Email Marketing

The landscape of B2B email marketing is continuously evolving. Driven both by changes in technology and consumer needs. Here are some key emerging trends that are shaping the future of B2B email campaigns:

Increased Adoption of AI for Predictive Analysis and Personalization

Artificial Intelligence (AI) has become an integral part of modern email marketing strategies. Email Marketers are leveraging Ai to enhance predictive analysis and personalization efforts. AI-powered tools are now able to analyse data, identify patterns and suggest tailored content, timing, and subject lines that resonate with individual recipients. This boosts engagement and helps to nurture leads more effectively. 

Greater Focus on Data-Driven Email Marketing

Data has always been at the heart of successful email marketing, but agencies are leveraging advanced analytics to measure every aspect of email campaigns, from open rates and click-through rates to customer lifetime value. This allows marketers to refine their campaigns in real-time, optimising for better performance. This trend is helping companies make more informed decisions about what content to send, when to send it, and to whom, ensuring every email is targeted and impactful.

Omnichannel Strategies Integrating Email with Social and Other Digital Platforms

Email marketing no longer operates in a vacuum. B2B email campaigns are becoming part of a larger omnichannel strategy, where email is seamlessly integrated with other digital platforms like social media, SMS, and web experiences. By combining email with social advertising, for example, agencies can create a cohesive brand experience that reinforces messaging across channels. This strategy increases touchpoints with potential customers, ensuring that email communications are part of a broader, connected journey. Integrating email with tools like CRM systems and marketing automation platforms is also allowing businesses to deliver more coordinated and consistent messaging at scale.

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These emerging trends reflect the rapid transformation of B2B email marketing, enabling businesses to create more personalised, engaging, and effective campaigns. By embracing AI, data-driven strategies, interactivity, and omnichannel approaches, companies can stay ahead of the curve and drive better results from their email marketing efforts

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How To Choose a B2B Email Campaign Agency?

We know email marketing works, and we know there are agencies out there to help us get the most out of our email campaigns. So how do we choose an agency to work with?

We've put together a guide to help you decide on the right B2B email campaign agency based on your needs and marketing objectives.

• Define Your Goals: Clearly outline what you want to achieve with your email marketing campaigns. This could include increasing leads, boosting sales, enhancing brand awareness, or improving customer retention.
• Evaluate Experience and Expertise: Look for agencies with a proven track record in B2B email marketing. Check their portfolio, case studies, and client testimonials to gauge their expertise and success in similar projects.
• Industry Knowledge: Choose an agency that understands your industry. They should be familiar with your target audience, industry trends, and specific challenges to craft effective email marketing strategies.
• Service Range: Make sure that the agency offers a comprehensive range of services, including strategy development, content creation, list management, automation, analytics, and reporting. A full-service agency can handle all aspects of your email marketing campaign.
• Customisation and Personalisation: The agency should be capable of creating personalised and segmented email campaigns tailored to your audience. Personalised emails tend to have higher engagement rates and better ROI.
• Technology and Tools: Inquire about the tools and platforms the agency uses. They should leverage advanced email marketing software and automation tools to streamline processes and enhance campaign effectiveness.
• Compliance and Best Practices: You should always make sure the agency follows best practices and complies with regulations such as GDPR, CAN-SPAM, and other email marketing laws. This is crucial to avoid legal issues and maintain your brand’s reputation.
• Transparency and Reporting: The agency should provide transparent reporting on campaign performance. Look for detailed analytics and regular updates that help you measure the success of your campaigns and make informed decisions.

Why B2B Email Campaigns Are So Important

B2B email marketing remains one of the most effective channels for engaging decision-makers, nurturing leads, and driving business growth. 

While other digital marketing strategies like social media and SEO are critical, email marketing continues to be a cornerstone for B2B businesses due to its high return on investment (ROI), scalability, and personalised communication capabilities. 

1. AI-Driven Email Marketing

AI  tools can enhance email marketing by analysing massive amounts of data, helping marketers automate processes, optimise send times, and tailor content to individual recipients. 

AI enable B2B marketers to:

• Automate Campaigns: AI can automate entire email campaigns, from welcome sequences to lead nurturing funnels, allowing businesses to scale their outreach without sacrificing quality.
• Predict User Behaviour: Predictive analytics, powered by AI, allows businesses to anticipate customer actions, helping tailor emails to the recipients’ likely next step in the buying journey.
• Optimise Send Times: AI can determine the best times to send emails based on past interactions, improving open and click-through rates.

2. Hyper-Personalisation and Dynamic Content

B2B buyers expect tailored experiences that speak directly to their needs. 

Advances in dynamic content enable marketers to adjust email elements such as subject lines, product recommendations, and calls to action (CTAs) in real time, based on the recipient's preferences, previous interactions, and demographic data.  

• Behavioural Segmentation: By segmenting email lists based on behaviours like recent website visits, marketers can send emails that are more relevant and timely.    
• Dynamic Content Insertion: Marketers can insert personalised product  recommendations, case studies, or whitepapers into emails based on the recipient's industry or interests, making the communication feel highly relevant.       
• Tailored CTAs: Using data on user preferences and behaviour, businesses can create CTAs that encourage specific actions, such as booking a demo or downloading a report. 

3. Data Privacy and Compliance

Regulations such as the UK GDPR, EU GDPR, CAN-SPAM, and CCPA require businesses to be more transparent about how they collect, store, and use customer data.  

• GDPR and UK GDPR Compliance: B2B companies that operate in the UK and EU must ensure their email marketing campaigns comply with GDPR, including obtaining explicit consent to send marketing emails and providing an easy opt-out process.
• CAN-SPAM and CCPA Regulations: For businesses operating in the US, compliance with the CAN-SPAM Act and California Consumer Privacy Act (CCPA) is critical. These laws regulate how businesses can send commercial emails, requiring transparent opt-out mechanisms and accurate sender information. 
• Building Trust: By being transparent about data usage and prioritising data security, businesses can build trust with their B2B clients, who are often wary of data misuse. 

4. Improved Customer Journey and Lead Nurturing

By delivering the right message at the right time, businesses can nurture leads, build relationships, and move prospects further down the sales funnel.   

Automated workflows can be set up to respond to specific user actions, such as downloading a whitepaper or attending a webinar, with personalised follow-up emails.   

• Automated Lead Nurturing: Use drip campaigns to nurture leads by sending them a sequence of emails based on their interactions with your business. This could involve sharing case studies, industry insights, or personalised offers.   
• Multi-Touch Campaigns: B2B sales cycles are typically long and involve multiple decision-makers. A well-structured email campaign can keep your brand top-of-mind, delivering relevant content to stakeholders throughout the decision-making process.   
• Triggered Emails: Send emails based on user actions, such as signing up for a newsletter or requesting more information. This ensures timely and relevant follow-ups, improving the chances of conversion.   

5. Measurable ROI and Data-Driven Insights

Unlike many other forms of marketing, email campaigns provide clear, data-driven insights into how your audience is interacting with your brand. 

Marketers can track metrics like open rates, click-through rates, conversion rates, and overall engagement, allowing them to continually optimise and improve their strategies.

• Advanced Analytics: Tools like Google Analytics, HubSpot, and Mailchimp provide detailed reporting, helping businesses see exactly how their emails are performing.
• A/B Testing: Testing different subject lines, email formats, and CTAs allows you to continuously refine their messaging and optimise for higher engagement.
• Tracking Lead Behaviour: By tracking how leads engage with email content, businesses can determine which prospects are ready to be passed on to the sales team and which need further nurturing.   

6. Cost-Effective Marketing Channel

Compared to paid advertising and other digital marketing efforts, email campaigns allow businesses to directly communicate with their audience at a relatively low cost.  

With email marketing tools offering flexible pricing plans, businesses can reach thousands of prospects without the large upfront costs associated with other channels. 

• High ROI: Email marketing offers one of the highest returns on investment, making it an attractive option for businesses that need to maximise their marketing budget.
• Low Cost per Acquisition: The ability to nurture leads and guide them through the sales funnel with minimal ongoing costs makes email marketing particularly appealing for B2B companies with long sales cycles.

Summing Up

Selecting the best B2B email campaign agency is crucial for any business aiming to enhance its email marketing efforts and achieve significant growth.

By partnering with an agency that aligns with your goals, understands your industry, and offers a comprehensive range of services, you can create personalised and impactful email campaigns that resonate with your audience.

Remember to evaluate their experience, technology, compliance with best practices, and communication style to ensure a successful collaboration. Investing in the right agency can lead to higher engagement, better customer relationships, and ultimately, a stronger bottom line.

At B2B-AI, we help your brand master email marketing with personalised and targeted campaigns. Feel free to reach out today for more information on how we can assist you.