AcuityAds, now known as illumin, is a forward-thinking journey advertising platform that specializes in connecting media planning and buying. Established in 2009 and rebranded in 2023, illumin aims to simplify the process of omnichannel journey advertising by providing a comprehensive suite of tools and insights paired with a user-friendly interface.
Illumin empowers brands and agencies to plan, execute, and measure advertising campaigns across a plethora of channels, including:
The platform excels in providing advanced audience segmentation and real-time campaign data, effectively optimizing marketing strategies through AI-powered tools. Additionally, illumin supports self-service options that enable clients to manage their advertising efforts seamlessly in one unified location.
Illumin plays a crucial role in the ecosystem of automated AI outreach by leveraging advanced technologies to enhance the efficiency and efficacy of digital advertising. Its AI-powered capabilities allow marketers to:
By integrating these features, illumin contributes significantly to streamlining automated outreach efforts, ensuring that brands can engage their audiences more effectively and efficiently across multiple channels.
Pricing not publicly available. Reach out to company sales team for information.
Some of the most common FAQ's we get about AcuityAds
AcuityAds offers AI-driven features for personalized content generation, automated follow-ups, targeted audience segmentation, performance analytics, and integration with major email and LinkedIn platforms to optimize outreach campaigns.
AcuityAds enhances sales outreach by leveraging data-driven insights, optimizing targeting strategies, improving message personalization, and using advanced analytics to increase engagement and conversion rates.
AcuityAds enhances sales outreach by providing real-time data for accurate prospect targeting personalized communication improved engagement and optimized campaign performance.
Mid-market businesses, lead generation agencies, startups, marketing agencies, e-commerce businesses, B2B and B2C companies can benefit the most from using AcuityAds for their sales outreach automation.
AcuityAds protects user data through secure mapping practices, aligning with GDPR and ISO27001, ensuring ethical interactions and implementing policies to safeguard personal data during email and LinkedIn outreach.